The problem Ana wanted to share her knowledge and experience online, but had neither a defined visual identity nor a place of her own to publish — she was posting without a strategy or system, and consultations came in scattered across different messages. The solution I worked with Ana on two fronts. On communication: I defined a content strategy, designed 3 Instagram carousels, and explained how she could replicate that format going forward. On brand: I built a full visual identity system (typography, color palette, reusable templates) so all her communication carries a consistent look. And on the technical side: I developed a website with a blog connected to Strapi as CMS, so she can publish content independently, plus a centralized contact form for consultations. What the project included — Communication and content strategy — Design of 3 Instagram carousels + a replication guide — Brand system: typography, colors, and templates — Website with its own blog (Strapi CMS) — Centralized contact form Current status Live in production, with Ana publishing her own content and managing consultations from a single place.